- Field(s): Publishing, Typography
- Started: 2016
- By: Stephen Shaw
- Record views: 500
We’re in an attention war. The battleground is mobile, 4.7 inches tall, 2.64 inches wide. Businesses scrap over it. Buy it. Sell it. Trade it. Attention is fuel. Light. Inattention is death by tumbleweed.
But full attention is a reading experience, not an aesthetic one. The web is not an art gallery, it’s a newsstand chock full of brand stories dying to be read. Google decides the tales worth telling. It falls to web designers to design the perfect reading experience. We believe the Typography-First method is your secret weapon.