Jump to content
The type specimens of the world in one database …

sweetgreen new logotype font ?

Go to solution Solved by Kevin Thompson,

Recommended Posts

mut

Hello, while I am aware this may be a customized font specifically designed for the company rebrand, I was looking for suggestions for pre-existing fonts that are similar to this in look&feel. Thank you in advance. 

Screen Shot 2020-03-12 at 10.09.05 PM.png

Link to comment
  • Solution
Kevin Thompson

Did GrandArmy really just bend the upper stroke of the g of Gotham (and make uniform some modulated strokes in the r and n) and call it a logo?

I think someone needs to start a blog about this trend, along the lines of Cutting Edge Logos.

  • very interesting! 1
  • amusing 1
  • wink 1
Link to comment
mut

Thanks everyone for the valuable inputs. 

I agree Gotham seems to be the original typeface used to develop (albeit minimally) the new SG identity. 

Isidora is a nice clean alternative too  

Link to comment
Greg Yerbury

As Robert noted earlier did something rather horrible to Gotham's 's'.  I am no expert but I don't like this rebrand.

Link to comment

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

Our partners

Discover the fonts from the Germany foundry FDI Type. A brand of Schriftkontor Ralf Herrmann.
The largest selection of professional fonts for any project. Over 130,000 available fonts, and counting.
Get to your apps and creative work. Explore curated inspiration, livestream learning, tutorials, and creative challenges.
Discover the Best Deals for Freelance Designers.
Elfen-Fraktur—a monolinear blackletter typeface
×
×
  • Create New...

Important Information

We are placing functional cookies on your device to help make this website better.