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mut

answered sweetgreen new logotype font ?

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mut

Hello, while I am aware this may be a customized font specifically designed for the company rebrand, I was looking for suggestions for pre-existing fonts that are similar to this in look&feel. Thank you in advance. 

Screen Shot 2020-03-12 at 10.09.05 PM.png

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Riccardo Sartori
2 hours ago, R::bert said:

Don’t like the s by the way

👍

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Riccardo Sartori

As R::bert’s suggestions imply, there isn’t much to go by other than generic geometric sans, except for the quirky |g|.

Here are some further suggestions.

Sans serifs with a bit of personality:

Typefaces with a similar |g|, to mix and match with a compatible sans serif:

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Kevin Thompson

Did GrandArmy really just bend the upper stroke of the g of Gotham (and make uniform some modulated strokes in the r and n) and call it a logo?

I think someone needs to start a blog about this trend, along the lines of Cutting Edge Logos.

  • very interesting! 1
  • amusing 1
  • clever! 1

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mut

Thanks everyone for the valuable inputs. 

I agree Gotham seems to be the original typeface used to develop (albeit minimally) the new SG identity. 

Isidora is a nice clean alternative too  

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Greg Yerbury

As Robert noted earlier did something rather horrible to Gotham's 's'.  I am no expert but I don't like this rebrand.

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mut

I don't mind it. but I agree I don't like that S  ...

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