Font used in Bloomsbury children books/publishing logo

[Type.enthusiast]

Need help identifying the font used in the logo of "Bloomsbury children's publishing"

Alternatives are appreciated too! 

Thank you! 

[Type.enthusiast]

Anyone? 

[Riccardo Sartori]

I looked into it, but unfortunately couldn’t find a match nor a comparable alternative.

My hunch is that it’s a custom typeface, not available outside Bloomsbury.

If someone else would like to give it a go, I found a better (vector) sample.

Something-I-Said-Extract.pdf