Member lib… Posted March 17, 2023 Share Posted March 17, 2023 I'm looking for identification of the typeface used in the "SHASTA" logo on the attached image of Shasta Imitation Black Cherry Soda. I would estimate this to be from the 1930s or 1940s, but I can't say for sure. Link to comment
Member Kev… Posted March 18, 2023 Share Posted March 18, 2023 Sorry, but the logo itself and "It HASTA be SHASTA!" is lettering, not a typeface. The only typeface on the can is the white type on red, which is Futura Bold/Futura Condensed Bold. Link to comment
Member lib… Posted March 18, 2023 Author Share Posted March 18, 2023 What is it about "SHASTA" that gives it away as lettering, not type? Link to comment
Member Kev… Posted March 18, 2023 Share Posted March 18, 2023 Similar for SHASTA: Harmonique Killarney Hops and Barley 2 (distressed, but similar letter forms) Inlander Regular Fireladder 12 Bold (better for 1940s, 1950s version of the logo) S & S Amberosa Serif (again, better for 1940s, 1950s version of the logo) 1 Link to comment
Member Kev… Posted March 18, 2023 Share Posted March 18, 2023 8 minutes ago, libcrypt said: What is it about "SHASTA" that gives it away as lettering, not type? No match to a metal typeface of that era. Logotypes and display lettering of that era were almost always hand drawn / lettered, not typeset. Phototypesetting didn't enter the picture until the 1950s, but even then hand lettering persisted long into the photo and digital typesetting age. 2 Link to comment
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