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George Michael Brower

Looking for the font for this Ativan ad from 1987.

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George Michael Brower

I want to digitize this print ad from 1987 for Ativan. I'm looking for the font that says: 

"IN A WORLD WHERE CERTAINTIES ARE FEW"

Bonus points if you can ID the font used for the word "lorazepam"

Pretty dark, no?

EIRja.jpg

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Gecko

A good starting point for the headline would be Adobe or Linotypes "Perpetua" notice the W. Not exact but very hard to tell from this resolution of image.

Ativan looks like it stated life as Kabel Ultra Bold

and Lorazepam probably began as Kabel Hairline (there is an alternative "a" in the character set). Kabel has gone through quite a few generations of interpretation by many different font houses, so there are quite a few variations floating about.

Neither are exact and were more than likely crafted as logotypes.

 

 

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Riccardo Sartori

As a public service, here is a slightly larger sample:

open-uri20121012-21113-1n5jn6s.jpeg.5fc77b81da70c6de809723a6e1c75f6b.jpeg

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Gecko

lorazepam may be closer to "Kalko205" from myfonts.

Screen Shot 2018-02-18 at 11.10.00.jpg

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George Michael Brower

Awesome! thanks so much.

You appear to be correct on all counts :) 

I've already traced the Ativan logo by hand, wasn't that tough thankfully.

Greatly appreciate your help!

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