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SignGuy

answered Need help with Mort's logo recreation for my client

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SignGuy

Hey everyone, 

I have been tasked with getting this logo recreated by my client. This was his grandfathers company and has since changed names many times but he is sentimental about this logo.

Can anyone help me with finding the fonts in this Logo?

Morts.jpg

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Henri-Paul Bronsard

Morts - This is not a font because it was HANDMADE letters. From my point of view you will never find it.

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Greg Yerbury

Certainly Morts is lettering.  'Auction field' could be Frutiger serif but that seems to be quite modern for an old logo.

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Ralf Herrmann

Before Frutiger Serif, there was Meridien. 

 

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Kevin Thompson

For Mort’s, Lauren Script (with some customization of the t) appears to be a match.

I suspect Lauren Script has an historical predecessor under a different name....

*UPDATE*

Adage Script is another revival; the original appears to be Adscript, by Morris Fuller Benton/ATF (1914).

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  • very interesting! 1

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Kevin Thompson

MorrisFullerBenton-AdscriptSeries-1914.p

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SignGuy

That nailed it perfectly! Thank you! and with a little modification the logo looks next to indistinguishable!

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