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Looking for the font of this Mars WRIGLEY confectionery

Go to solution Solved by Riccardo Sartori,

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Riccardo Sartori

I’d say some version of DIN artificially rounded (possibly adding an outer stroke) to mimic the style of “WRIGLEY”. 

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Riccardo Sartori

 

Just now, Greg Yerbury said:

it didn't seem quite right

DIN Round is, well, too round. There are so many versions of DIN, and so many ways to achieve a rounded effect, that it’s very unlikely to pinpoint the exact original typeface. 

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  • Solution
Riccardo Sartori

Looking at the embedded fonts in PDFs like this one, it’s a custom font called “Marsfont”.

For an alternative with a similar treatment, but slightly different letter shapes, you could check Extreme Sans.

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