“Our prompt was that the font had to be an exact replica of the letters in the logo,” says Maag, who knew it would be a challenge due to its reverse creative process. “Usually you make the font and then do the logo,” he notes. Dalton Maag had 3 letters and 4 figures to use as a roadmap.

“Volunteers from our ranks or from outside the group will offer informal help to anyone who is looking for career, industry or educational guidance by professionals in the fields of type, typography, or the lettering arts.”

A somewhat simplicistic introduction to the emotional elements conveyed by the visual design of typefaces.

After New York subway’s and NASA’s, here’s another reprint of a classic identity standards manual.

A type diff tool that visually contrasts the differences between two fonts.

Neacademia Subhead by Sergei Egorov is the third member of the system of Aldine type revivals from Rosetta.

A display typeface by Neil Summerour. Microsite: http://lust.positype.com/Lust-Hedonist/

What are the origins of the exurberant swash letters that can be found on the windows of Amsterdam’s most traditional bars? This English/Dutch book by Ramiro Espinoza and Rob Becker tells the story.

Strangelove NextSlab is a serif version of our bestseller Strangelove Next. It contains 3 styles with two weights each.