Hello, while I am aware this may be a customized font specifically designed for the company rebrand, I was looking for suggestions for pre-existing fonts that are similar to this in look&feel. Thank you in advance. 

• https://www.typography.com/fonts/gotham/overview
• https://www.myfonts.com/fonts/exljbris/museo-sans/
• https://www.myfonts.com/fonts/latinotype/igna-sans

 

Don’t like the s by the way …

2 hours ago, R::bert said:

Don’t like the s by the way

👍

As R::bert’s suggestions imply, there isn’t much to go by other than generic geometric sans, except for the quirky |g|.

Here are some further suggestions.

Sans serifs with a bit of personality:

• Keymer (similar |g|);
• Sweet Sans (Pro).

Typefaces with a similar |g|, to mix and match with a compatible sans serif:

• Krimhilde;
• Museo or Museo Slab;
• Aeron;
• Silo.

Did GrandArmy really just bend the upper stroke of the g of Gotham (and make uniform some modulated strokes in the r and n) and call it a logo?

I think someone needs to start a blog about this trend, along the lines of Cutting Edge Logos.

41 minutes ago, Riccardo Sartori said:

Typefaces with a similar |g|, …

download at MyFonts

download at MyFonts

download at MyFonts

 

41 minutes ago, Riccardo Sartori said:

… to mix and match with a compatible sans serif:

download at MyFonts

 

😉

 

Thanks everyone for the valuable inputs. 

I agree Gotham seems to be the original typeface used to develop (albeit minimally) the new SG identity. 

Isidora is a nice clean alternative too  

As Robert noted earlier did something rather horrible to Gotham's 's'.  I am no expert but I don't like this rebrand.

I don't mind it. but I agree I don't like that S  ...