Jump to content

Discuss and learn about typography, lettering, calligraphy, letterpress printing, and more!

Join our friendly and growing online typography community today!

Create my free account

All Activity

This stream auto-updates     

  1. Yesterday
  2. Riccardo Sartori

    Anonymous Pro

  3. Riccardo Sartori

    IBM Plex Mono

    “The unexpected and expressive tone of the Selectric typeface, ‘Italic 12’ has been a major influence in Plex Mono Italic.”
  4. TypeToby

    Fender guitars 1952-1967 model name font

    Wow, guys, you are amazing! Thank you so much for your knowledge, it’s really awesome! I would say, mystery solved !?!
  5. George Thomas

    Fender guitars 1952-1967 model name font

    Riccardo is right on with his suggestion. Using a /U for the /J, Futura Book looks like a perfect match to me, taking into consideration the original is likely metal type so there will be some slight variation from my Adobe Futura, which was probably done from art supplied by Linotype.
  6. Riccardo Sartori


    “This may be the first blackletter family yet to qualify as a ‘system’ — five weights times five widths equals twenty-five fonts.” – John Butler, Typographica Favorite Typefaces of 2008
  7. Riccardo Sartori

    Fender guitars 1952-1967 model name font

    I have this image in my mind of whoever was doing the composition thinking “Futura’s |J| looks pretty weak, especially at the beginning of a word... What if I just mask/erase/cut off part of the |U|...”
  8. George Thomas

    Fender guitars 1952-1967 model name font

    Since the guitar company was a major one their logos could have been done by an agency in NY, the home of PhotoLettering, Inc. PLI had hundreds of variants of many fonts done by lettering artists of the day. That could be the source of the type, most of which have not been digitized. House Industries owns the collection today. As to Swiss type, there were a number of distributors back then who imported type from around the world so it wasn't unusual for a typographer to offer imported fonts.
  9. Ralf Herrmann

    Fender guitars 1952-1967 model name font

    None of these newer examples show typesetting in my opinion. They are just reproductions of the original. And the original also doesn’t have to by typesetting. You wouldn’t create a letterpress forme from moveable metal type and press it onto guitars. That’s not how things were done back then. But anyway—any skilled graphic designer can recreate the whole design easily using Futura and Brush Script as a starting point. download at MyFonts download at MyFonts
  10. TypeToby

    Fender guitars 1952-1967 model name font

    Here is another look at a good repro. So either the one who did this modifies a Futura, or the font really exists somewhere.
  11. TypeToby

    Fender guitars 1952-1967 model name font

    Yes, would kinda make sense. Besides the "J", as I mentioned, when I try to write on top of it whith Futura, at least some letters like the "N" and "H", but possibly all letters, are a little wider.
  12. TypeToby

    Fender guitars 1952-1967 model name font

    I did some more reseach and it seems like most repro logos use different fonts – either Futura with the wrong "J" or a mix of Futura and what seems to be Helvetica. I could imagine the original is some older Futura variant that isn't that easily available today? After all, it's a US guitar, o they probably didn't just buy the Swiss metal type.
  13. George Thomas

    Fender guitars 1952-1967 model name font

    None of the Futura or Futura lookalikes I examined have a cap /J like the one shown. It may be that the original actually was Futura but for logo purposes they modified the /J. That is one solution you might look at.
  14. TypeToby

    Fender guitars 1952-1967 model name font

    Thanks a lot for the answer! Here is an example ...
  15. Ralf Herrmann

    Fender guitars 1952-1967 model name font

    Where? Can we see the link/images?
  16. Ralf Herrmann

    Moscow Sans

    Typeface for the subway in Moscow
  17. Ralf Herrmann


    Typeface for the Tyne and Wear Metro.
  18. Ralf Herrmann


    Font used for the subway in Lisboa
  19. Ralf Herrmann


    Brusseline is a custom typeface developed in 2006 by Eric de Berranger for the signage of the Brussels public transport network (STIB-MIVB) managing metro, pre-metro and trams.
  20. Ralf Herrmann


    Typeface of the subway in Prague
  21. Ralf Herrmann


    A signage font developed for the Munich subway
  22. Ralf Herrmann

    FF Transit

    Based on Frutiger and used as a signage typeface for public transport in Berlin.
  23. Ralf Herrmann


    Used in the Amsterdam metro
  24. TypeToby

    Fender guitars 1952-1967 model name font

    Oh, and there are some repro logos available that seem to use the original typeface, so it seems like there exists a digital version. Thanks again!
  25. Ralf Herrmann


    Tern (“Trans European Road Network”) was developed as part of the EU project In-Safety/SOMS by the International Institute for Information Design (IIID). It is used for newer Austrian and Slovakian road signs.
  1. Load more activity

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue. You can also check out our Privacy Policy