Typography is the craft of endowing human language with a durable visual form.
If you remember the shape of your spoon at lunch, it has to be the wrong shape. The spoon and the letter are tools; one to take food from the bowl, the other to take information off the page ... When it is a good design, the reader has to feel comfortable because the letter is both banal and beautiful.
There are now about as many different varieties of letters as there are different kinds of fools.
Typography is two-dimensional architecture, based on experience and imagination, and guided by rules and readability. And this is the purpose of typography: The arrangement of design elements within a given structure should allow the reader to easily focus on the message, without slowing down the speed of his reading.
Comic Sans – If you love it, you don’t know much about typography. If you hate it, you really don’t know much about typography either.
Type well used is invisible as type, just as the perfect talking voice is the unnoticed vehicle for the transmission of words, ideas.
Perfect typography is certainly the most elusive of all arts. Sculpture in stone alone comes near it in obstinacy.
Type is a beautiful group of letters, not a group of beautiful letters.
Typography must be as beautiful as a forest, not like the concrete jungle of the tenements. It gives distance between the trees, the room to breathe and allow for life.
Lettering is a precise art and strictly subject to tradition. The ‘New Art ’ notion that you can make letters whatever shapes you like,is as foolish as the notion, if anyone has such a notion, that you can make houses any shapes you like. You can’t, unless you live all by yourself on a desert island.
A life rich in reading is the only path to thinking and creating.
It is almost impossible to look and read at the same time: they are different actions.
Words have meaning. Type has spirit. The combination is spectacular.
Typography provides the most characteristic picture of a period
When I put my pen to a blank sheet, black isn’t added but rather the white sheet is deprived of light. […] Thus I also grasped that the empty spaces are the most important aspect of a typeface.
The first word of the first line is the critical word of that particular body of text. Let it start flush, at least.
90 percent of design is typography. And the other 90 percent is whitespace.
Typography is a hidden tool of manipulation within society. All schools should be teaching typography; we should be fundamentally aware of how typographic language is forming out assholes.
Typography has one plain duty before it and that is to convey information in writing. No argument or consideration can absolve typography from this duty.
I discovered that I never really used Helvetica but I like to look at it. I like the VW beetle, too, although I’ve never driven one.
From all these experiences the most important thing I have learned is that legibility and beauty stand close together and that type design, in its restraint, should be only felt but not perceived by the reader.
Typographical design should perform optically what the speaker creates through voice and gesture of his thoughts.
Type and typography—what you do and how you do it—are both science and art.
Of all the achievements of the human mind, the birth of the alphabet is the most momentous.
You cannot acquire experience by working with a computer, but rather with a pen, with paint and brush, with the hands and with much effort. Only then can the New arise in your head.
People only talk about typefaces if they are type designers, or graphic designers, or are angry about them.
I’ve come to think that Helvetica was never intended to be the cold, perfect, rational typeface it’s portrayed to be. There is a subtle warmth in the shapes that was lost over the years.
She feels in italics and thinks in CAPITALS.
There are so many young and talented type designers today. I think we are in a kind of type design renaissance.
You can do a good ad without good typography, but you can't do a great ad without good typography.
A typeface family is an accomplishment on the order of a novel, a feature film screenplay, a computer language design and implementation, a major musical composition, a monumental sculpture, or other artistic or technical endeavors that consume a year or more of intensive creative effort.
We cannot alter the essential shape of a single letter without at the same time destroying the familiar printed face of our language, and thereby rendering it useless.
A collection of Typefounder’s Specimen Books arranged chronologically will, perhaps, furnish a more useful history of the art than any that could be written.
As I never saw my father or my mother, and never saw any likeness of either of them (for their days were long before the days of photographs), my first fancies regarding what they were like, were unreasonably derived from their tombstones. The shape of the letters on my father's, gave me an odd idea that he was a square, stout, dark man, with curly black hair. From the character and turn of the inscription, “Also Georgiana Wife of the Above”, I drew a childish conclusion that my mother was freckled and sickly.
Typefaces are not only there to be read, you also see them.
Type design: an exacting, arcane craft that is underappreciated for its impact on how people communicate and receive communication.
why do we write and print with two different alphabets simultaneously? we do not speak a capital A and a small a …
A good typographer is always a good reader.
Most people who use Helvetica use it because it’s ubiquitous. It’s like going to McDonalds instead of thinking about food. Because it’s there, it’s on every street corner. So let’s eat crap, because it’s on the corner.
The better people communicate, the greater will be the need for better typography—expressive typography.
The most popular typefaces are the easiest to read; their popularity has made them disappear from conscious cognition. It becomes impossible to tell if they are easy to read because they are commonly used, or if they are commonly used because they are easy to read.
Trajan is the Arial of film posters.
By all means break the rules, and break them beautifully, deliberately, and well. That is one of the ends for which they exist.
Type design moves at the pace of the most conservative reader. The good type-designer therefore realizes that, for a new fount to be successful, it has to be so good that only very few recognize its novelty.
Legibility, in practice, amounts simply to what one is accustomed to. But this is not to say that because we have got used to something demonstrably less legible than something else would be if we could get used to it, we should make no effort to scrap the existing thing. This was done by the Florentines and Romans of the fifteenth century; it requires simply good sense in the originators & good will in the rest of us.
The first one hundred fonts are the most painful.
We are type designers, punch cutters, type founders, compositors, printers and bookbinders from conviction and with passion. Not because we are insufficiently talented for other, higher, things, but because to us the highest things stand in the closest kinship to our own crafts.
If we think it concerns us, we read everything.
Fonts turn words into stories.
Type design is a job where there is no room for easy solutions. Letters can perhaps be designed quickly using a compass and ruler, but these are unsuitable for a typeface, as they fail to satisfy the subtle optical laws that make reading enjoyable.
I am really interested in type that isn't perfect. Type that reflects more truly the imperfect language of an imperfect world inhabited by imperfect beings.
Most people think typography is about fonts. Most designers think typography is about fonts. Typography is more than that, it’s expressing language through type. Placement, composition, typechoice.
Geometry can produce legible letters, but art alone makes them beautiful. Art begins where geometry ends, and imparts to letters a character transcending mere measurement.
We are interpreters — not merely translators between sender and receiver. What we say and how we say it makes a difference. If we want to speak to people, we need to know their language. In order to design for understanding, we need to understand design.