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Italian Shop Sign "IL MATTINO" slab or serif

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great Excelsior makes sense, as IL MATTINO since whenever it was made surely is a news store, so it might be a hand-made version on that basis (or Clarendon, or Ionic, or News) with sharper serifs... "Six years after the introduction of Ionic No.5, Griffith removed any remaining awkwardness to produce at Linotype Excelsior, which many believe to be the best newspaper text face of all time. It has retained its popularity in Europe, where newspaper columns are wide. Opticon and Paragon are slightly heavier and slightly lighter versions designed for newspapers that deliberately underink to favor halftones, or overink to favor text and headlines."


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