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Font used in Bloomsbury children books/publishing logo


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Need help identifying the font used in the logo of "Bloomsbury children's publishing"

Alternatives are appreciated too! 

Thank you! 

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I looked into it, but unfortunately couldn’t find a match nor a comparable alternative.

My hunch is that it’s a custom typeface, not available outside Bloomsbury.

If someone else would like to give it a go, I found a better (vector) sample.



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