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I am looking for the name of the font which was used by a Swedish fishing accessories manufacturer (ABU Garcia) in the mid 90s.

Go to solution Solved by Thomas Kunz,

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Hello everyone, I am looking for the name of the font used on the products, product packaging and catalogs of a Swedish fishing accessories manufacturer (Abu Garcia). Unfortunately, my search has been unsuccessful so far. The font is characterized, among other things, by long serifs.

I would be very happy if someone has an idea about this.



Bildschirmfoto 2022-02-02 um 08.39.27.png



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  • Solution
Thomas Kunz


To me it looks like a flattened chancery, like this one from SoftMaker:


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