It looks like such a classic interwar typeface and yet it eludes me. Any help greatly appreciated! I think FF Bauer Grotesk is close but not quite right. Thank you!

Euclid Flex seems to be used for the last line, with the ampersand from stylistic set 12. With a bit of customization (the G), Euclid Flex Semibold is very close for GREAT as well.

Euclid is used on their web site.

Hi

Thank you so much for your help. As you say, I think it's Euclid Flex, but with Euclid Circular B for the G and the ampersand. Thank you so much for looking into this.