Skip to content

Need help identifying this sweet c.1950 sans

Featured Replies

Tough one, I fear. Looking to conclusively identify the attached sans. Seen it used in *tons* of mid-century advertising – some notable features include:

  • two-story a
  • straight-sided M
  • one-stroke 1
  • no-tail t
  • angle-cut C

Has some similarities to Metro, Futura, Spartan, Universe, Intervogue, Kabel, Twentieth Century, etc. — but they're not exact matches. I'd love help identifying the real foundry typeface (even if not digitized) and of course a very close modern digitization if one exists.

 

Thanks in advance, hive mind!

footer.jpg

Solved by Kevin Thompson

Create an account or sign in to comment

Important Information

We are placing functional cookies on your device to help make this website better.

Account

Navigation

Search

Search

Configure browser push notifications

Chrome (Android)
  1. Tap the lock icon next to the address bar.
  2. Tap Permissions → Notifications.
  3. Adjust your preference.
Chrome (Desktop)
  1. Click the padlock icon in the address bar.
  2. Select Site settings.
  3. Find Notifications and adjust your preference.