Hello everyone,

I’m trying to identify the script font used for the words “Les Tranches Créatives” on the front of Labeyrie’s smoked‑salmon packaging. This product is sold in French supermarkets; I purchased the pack pictured below in July 2025. The text appears on a teal panel and reads “Les Tranches Créatives – de saumon fumé au bois de hêtre.” It looks like a modern brush script with varying stroke widths.

Context and source

• Brand: Labeyrie (French gourmet seafood producer founded in 1946).

• Product: “Les Tranches Créatives” smoked‑salmon slices.

• Country: France (sold through retailers such as Auchanauchan.fr).

• Approximate date: 2024/2025 (this appears to be part of a recent re‑branding).

• Description: The full packaging is shown in the attached image. Additional product information can be seen on retail sites like Auchanauchan.fr.

I’m hoping to find the exact font (or a very close match) to replicate this look in a design project; commercial fonts are fine, but free alternatives would be welcome too. If anyone recognises this typeface or knows who designed it, I’d be grateful for your help.

Thank you in advance!

Looks like Arsilon.

Thanks a lot