Jump to content
The latest typography links delivered straight to your inbox.

Looking for the font for this Ativan ad from 1987.

Recommended Posts

A good starting point for the headline would be Adobe or Linotypes "Perpetua" notice the W. Not exact but very hard to tell from this resolution of image.

Ativan looks like it stated life as Kabel Ultra Bold

and Lorazepam probably began as Kabel Hairline (there is an alternative "a" in the character set). Kabel has gone through quite a few generations of interpretation by many different font houses, so there are quite a few variations floating about.

Neither are exact and were more than likely crafted as logotypes.



  • Like 1
Link to comment

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
Check out our typography channel on Instagram
  • Create New...

Important Information

We are placing functional cookies on your device to help make this website better.