Alternative ampersand required for Le Griffe font

[Prabodh Jain 1]

Could not find the ampersand style as shown in the sample attached.

Would you know where to find it?

The font is Le Griffe.

[Gecko 120]

Prabodh Jain in my opinion, as an old school designer, the ampersand used in the existing sample card you enclosed is very unattractive and looks out of place compared to the ampersand included in the actual typeface. Time for an upgrade perhaps?

[Riccardo Sartori 543]

1 hour ago, Gecko said:

the ampersand used in the existing sample card you enclosed is very unattractive and looks out of place

I would agree, but I would also argue that the original one can be difficult to identify for someone unfamiliar with the historical forms of ampersand or its original meaning. This would make it distracting, thus rendering the design less effective in conveying information.

That said, I think they just used a different typeface for |&| (unfortunately I don’t know which one).

[Gizzmo 75]

Is it an ampersand? Looks more like a G clef

[Gecko 120]

It's a beautiful thing!

[Riccardo Sartori 543]

1 hour ago, Gizzmo said:

Looks more like a G clef

download at MyFonts

download at MyFonts

 

[Prabodh Jain 1]

On 12/10/2018 at 1:14 PM, Gecko said:

Prabodh Jain in my opinion, as an old school designer, the ampersand used in the existing sample card you enclosed is very unattractive and looks out of place compared to the ampersand included in the actual typeface. Time for an upgrade perhaps?

The original logotype was designed by someone else at least 20 odd years ago.

I was asked to identify the typeface and was able to recall it as Le Griffe. This pleased me a lot since I had used it via a sheet of Letraset rub-down transfer in silver colour letters.

[Prabodh Jain 1]

20 hours ago, Gecko said:

It's a beautiful thing!

Indeed, it is.

[Prabodh Jain 1]

18 hours ago, Riccardo Sartori said:

download at MyFonts

download at MyFonts

 

Thanks for sharing these.