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Riccardo Sartori

Lacking a better sample, it’s hard to tell how much the embroidery affects the weight and shape of the letters. Therefore, it could be a custom logo or a typeface embedded in the embroidery machine itself.

In any case, it seems to belong to (or be inspired by) the News/Trade/Franklin Gothic general family.

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Riccardo Sartori

@Tomthumb is right in pointing to revivals of Aurora Grotesk: other than the |a|, they also have the slightly squared |c|o|. But is hard to find such a closed |s| (unless, as the weight distribution may suggest, it’s from a different typeface). See, for example, the fairly recent Slavia:

That said, without a better sample or more details (age, provenance, etc.) it’s hard to find better suggestions.

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Dada Grotesk by Optimo seems to be really close Thanks Tomthumb!

anche Slavia Medium é molto simile Grazie Riccardo 

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