Hello, this one is for the historians! The Beatrix Potter books have a very distinctive typeface, which was designed by the publisher in 2002 (https://www.vam.ac.uk/articles/peter-rabbit-the-tale-of-the-tale) and was based a type which graced the book covers in about 1902. That new type is of course proprietary. Here is an example of the new font:

But here is the original type below. What is it? Where do we look for it?

And the other burning question: isn't the actual type used in that old book... below.... William Morris's Golden Type?

Reflex Blue Horror - all I could find was this interesting article about the creation of this hand crafted typeface: https://www.behance.net/gallery/75024607/The-Tales-of-Beatrix-Potter

Hope it helps.

4 hours ago, ReflexBlueHorror said:

But here is the original type below. What is it? Where do we look for it?

It’s lettering, not type. 
https://typography.guru/journal/why-there-isnt-a-font-behind-every-letter/

 

10 hours ago, ReflexBlueHorror said:

isn't the actual type used in that old book... below.... William Morris's Golden Type?

It surely looks very similar, down to the shape of the period |.|, but it also could be one of Golden Type’s Jenson relatives.

Seconding Riccardo’s ID.

AWT Hamilton Jenson Old Style seems to be a decent match.