Anyone help with identifying the font in the attached image? Seems to be a fairly standard contemporary sans serif, like Myriad or Bliss, but has a quirky little flare of the top left of the capitals and ascenders. Any suggestions gratefully received.

Tesco’s custom font I believe. https://www.daltonmaag.com/commissions/tesco

Cheers, Ralf. That's great.

No wonder it looked familiar!

Really dug me out of a hole there. Thanks a million.