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Ralf Herrmann

By all means break the rules, and break them beautifully, deliberately, and well. That is one of the ends for which they exist.


Robert Bringhurst
Source: Book: The Elements of Typographic Style

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    Typography is two-dimensional architecture, based on experience and imagination, and guided by rules and readability. And this is the purpose of typography: The arrangement of design elements within a given structure should allow the reader to easily focus on the message, without slowing down the speed of his reading.

    Hermann Zapf  

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