Most people who use Helvetica use it because it’s ubiquitous. It’s like going to McDonalds instead of thinking about food. Because it’s there, it’s on every street corner. So let’s eat crap, because it’s on the corner.

Erik Spiekermann
Source: The Helvetica Movie

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I’ve come to think that Helvetica was never intended to be the cold, perfect, rational typeface it’s portrayed to be. There is a subtle warmth in the shapes that was lost over the years.

Christian Schwartz

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