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Ralf Herrmann

Most people who use Helvetica use it because it’s ubiquitous. It’s like going to McDonalds instead of thinking about food. Because it’s there, it’s on every street corner. So let’s eat crap, because it’s on the corner.


Erik Spiekermann
Source: The Helvetica Movie

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    It is almost impossible to look and read at the same time: they are different actions.

    Gerard Unger  

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