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Ralf Herrmann

Most people who use Helvetica use it because it’s ubiquitous. It’s like going to McDonalds instead of thinking about food. Because it’s there, it’s on every street corner. So let’s eat crap, because it’s on the corner.


Erik Spiekermann
Source: The Helvetica Movie

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    90 percent of design is typography. And the other 90 percent is whitespace.

    Jeffrey Zeldman  

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