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Ralf Herrmann

If you remember the shape of your spoon at lunch, it has to be the wrong shape. The spoon and the letter are tools; one to take food from the bowl, the other to take information off the page ... When it is a good design, the reader has to feel comfortable because the letter is both banal and beautiful.


Adrian Frutiger

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    90 percent of design is typography. And the other 90 percent is whitespace.

    Jeffrey Zeldman  

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