Typography is two-dimensional architecture, based on experience and imagination, and guided by rules and readability. And this is the purpose of typography: The arrangement of design elements within a given structure should allow the reader to easily focus on the message, without slowing down the speed of his reading.

Distance – distance from tradition, from technology, from prejudice, that’s actually is what we need. We are always burdened down by what we know. We are permanently preoccupied with what we are doing and always slightly suspicious towards new things coming our way, things which can help us reach new goals, but might make it necessary to re-think and remind us: don’t stop, don’t stagnate! (…) Günter Gerhard Lange, Deutsches Museum 2/71