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Ralf Herrmann

Typography is two-dimensional architecture, based on experience and imagination, and guided by rules and readability. And this is the purpose of typography: The arrangement of design elements within a given structure should allow the reader to easily focus on the message, without slowing down the speed of his reading.


Hermann Zapf





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    I discovered that I never really used Helvetica but I like to look at it. I like the VW beetle, too, although I’ve never driven one.

    Stefan Sagmeister  

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