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Japanese system fonts?

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Hi there – We have specified Aktiv Grotesk for a rebrand of a Japanese-based international company (Latin and Japanese scripts). System alternatives specified are Arial for Latin script and Yu Gothic for Japanese script. Can anyone advise on the use of  Yu Gothic as an appropriate system substitute for Aktiv Grotesk? Is there a closer match available? Many thanks. B. 

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Given that Yu Gothic will only be used for Japanese characters, I’m struggling to understand why matching it to Aktiv Grotesk (which has no Japanese character set) is an issue.

In a quick comparison of the Latin characters of Yu Gothic and Aktiv Grotesk, the latter has a single story g and a capital G without a spur, but otherwise the two are quite similar. But not particularly relevant if Yu Gothic won’t be used for Latin text.

Or did you mean to ask for a better match for Aktiv Grotesk than Arial?

If you are using a lighter weight of Aktiv Grotesk, then I think visually it will swap out well with the Japanese characters of Yu Gothic (and Yu Gothic is highly legible on screen, for an added bonus).

 

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