Jump to content

Question About Proper Type Alignment for Logo


johnbarnesiii

Recommended Posts

Hi guys,

When using a script or calligraphic style font and a serif font below to create a logo, I'm wondering which of the 2 type alignments is more 'correct', A or B? 

I know its about preference at the end of the day, however that being said is there a loose 'rule' on this if going by proper typography?

P.S. This is just a quick example made in 10 seconds to illustrate what I'm trying to create, not a real logo. Thanks!

Untitled-1 cdopy 2.jpg

Untitled-1 copy.jpg

Link to comment

As you said, is a matter of preference, but also of optical balance.

In your specific sample I probably would go with A), but would use the left stem of |M| as reference rather than its serifs, and also would align the |E| on the right with the bowl of |e|, not with its exit stroke.

Link to comment

A is certainly better.

I would also add: Don’t do it mathematically. The serifs of the M don’t really count as they are too thin. So, in version A, I would move the bottom line slightly further to the left. 

Link to comment
13 hours ago, Riccardo Sartori said:

As you said, is a matter of preference, but also of optical balance.

In your specific sample I probably would go with A), but would use the left stem of |M| as reference rather than its serifs, and also would align the |E| on the right with the bowl of |e|, not with its exit stroke.

Thanks so much, very good points. I did not think to align stem vs serifs, good call and much appreciated.

  • Like 1
Link to comment
13 hours ago, Ralf Herrmann said:

A is certainly better.

I would also add: Don’t do it mathematically. The serifs of the M don’t really count as they are too thin. So, in version A, I would move the bottom line slightly further to the left. 

Thanks Ralf, I agree, A is my aesthetic preference as well. I'll adjust the M per your suggestion, thanks again and all the best.

Link to comment

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue. You can also check out our Privacy Policy