Jump to content
Education typography videos. Check out our YouTube channel …

Frutiger Next Question

Recommended Posts

RadioB
This topic was imported from the Typophile platform

Would it be a bad idea to set a 96 page book that's maybe 50% photos in Frutiger next?
10pt/14pt

Link to comment
William Berkson

I'd think it would depend on the nature of the photographs. Also something to look out for is whether the weight of sans is too light for comfortable reading on shiny coated paper, which art books usually are printed on. Also you should note that Frutiger had problems with Frutiger Next. Neue Frutiger is the one he did, together with Akira Kobayashi, that has his approval.

Link to comment
RadioB

Thanks for the photo Nick, I like the idea of using bold. Do you think its a good idea if their is not much white space on the page? The photos are actually not on the same page as the text, they are at the end of each chapter. The reason I mentioned the photos(B&W) was to point out that their is not much text, so using a sans serif shouldn't be a problem, even though I think, if given enough leading, sans serif is fine for long text even though most typographers(more experienced than me) keep telling me that serifs are better for long texts, I just don't see it.

William I will definitely rethink the Frutiger Next, maybe it's worth buying the Neue Frutiger or even using Univers.

Link to comment
  • 3 months later...
hrant

I would feel unloved as a reader of a long text in a sans.
Although I guess with such a high proportion of images
it's not possible to get immersed in the text anyway.

hhp

Link to comment
William Berkson

See pages 259-260 of Adrian Frutiger Typefaces: The Complete Works. He explains his unhappiness particularly with the cursive in Frutiger Next, which he didn't draw. He was against doing it, as he thought it was out of character with the roman. After that book was published, Frutiger was able to redo it 'his way' with the assistance of Akira Kobayashi, in Neue Frutiger. This not only changed the cursive to a sloped roman, but also changed the range of weights, and corrected compromises that were done earlier because of the system of fixed units in Linotype film.

Link to comment
William Berkson

Bert, funny, but I doubt it's 'Freudian' as I don't know Dutch. Now corrected. I do think that the typeface Frutiger is one of the best and most influential of the past 50 years.

Link to comment
Bert Vanderveen

I love Frutiger. Used it a lot on Linotype, esp. for job ads and such, in de eighties and early nineties. The best thing about it was that is stood up to a bit of stretching etcetera, which helped a lot in copyfitting.

Link to comment
eattext

He explains his unhappiness particularly with the cursive in Frutiger Next, which he didn't draw. He was against doing it, as he thought it was out of character with the roman.

That’s interesting, because the true italics were the main reason I wanted to try using Next in a recent project, to set speech quotes. I don’t own a copy, however, and ended up using the vanilla flavour instead.

Link to comment
William Berkson

Frutiger evidently felt the same way as Nick. There is a heartbreaking paragraph in the book in which Frutiger is tormented by the thought that Frutiger Next might ultimately damage his reputation. That's why I'm happy that he was able to do Neue Frutiger.

To me Optima Nova is a different story. I think Zapf guided this, at least the regular width styles, and you can argue under what circumstances it might be better or worse than the original. But I agree with Nick when it comes to the condensed styles—a travesty.

Link to comment
hrant

> a heartbreaking paragraph

What cloying melodrama - get a spine, people. The usefulness
of a font goes beyond what the designer wants. A good example
is Treacy's Arrow typeface: he started with a slanted-Roman,
and when he eventually replaced it with a so-called "true"
Italic his clients clamored for the original dorky version,
and he duly obliged (nicely ending up with two Italics).

Optima Nova: I like it. The new "a" alone is nice
proof of a courageous desire for improvement.

hhp

Link to comment
Si_Daniels

>What cloying melodrama - get a spine, people. The usefulness of a font goes beyond what the designer wants.

Sure, but I think when the font uses your own name then you should be allowed to make the call on such improvements. Also in the case of Frutiger there are myriad other alternatives if you want a cursive italic. :-)

Link to comment
Nick Shinn

M. Frutiger was lucky/smart that his eponymous typeface is one of his best.
Carter Sans is no such thing, it is Carter Incised; the real Carter Sans is Verdana.

Link to comment
William Berkson

Frutiger writes "My masterpiece is Univers, but my favourite typeface—if I'm being honest—is the original Frutiger. It's probably the typeface that holds the middle ground of the type landscape. It's like a nail that been driven in, and on which you can hang everything. It corresponds, most likely to my internal image, comparable with what I feel in the works of my favorite artist, Constantin Brâncuşi. It is a typeface that really is beautiful, one that sings."

Link to comment

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

Our partners

Discover the Best Deals for Freelance Designers.
Get to your apps and creative work. Explore curated inspiration, livestream learning, tutorials, and creative challenges.
Discover the fonts from the Germany foundry FDI Type. A brand of Schriftkontor Ralf Herrmann.
The largest selection of professional fonts for any project. Over 130,000 available fonts, and counting.
Download the blackletter font FDI Wiking for free …
×
×
  • Create New...

Important Information

We are placing functional cookies on your device to help make this website better.