Typography 2020: A special listicle for America

“Book publishers spend a lot on cover design. Candidates likewise spend a lot on their public presentation. Why? For the same reasons: voters (or readers) are going to make judgments based on design factors (whether consciously or not). So just as we should feel justified judging a book by its cover—because that’s what it’s for—we should likewise feel justified considering how typography reflects on each candidate.”