What’s everyone's favourite ampersand?

[Member ner…]

This topic was imported from the Typophile platform

Okay, entirely subjective question here: I was recently wandering through the extra ampersands in the Poetica family - of which there seem to be too many for my feeble brain - and just wondered - what's everyone's favourite ampersand? Is it the most beautiful? Functional? Unobtrusive? Personally (Poetica aside) I must be a sole defender of Rotis here in saying I quite like that face's one.

simon

[Member twi…]

The original Caslon Italic is a classic, and the one I most often fall back on. So simple, yet so elegant…

[Member Flo…]

Have you been to Ampersandland?
And get a copy of SIGNA Nº 2: Das Et-Zeichen (in German)!

The ampersand wiki entry has a link to an article on its progression by Max Caflisch.

Typophile Conor & David have made a great ampersand poster.

An older thread, same topic. And another one.

Not necessarily my favourite one, but I quite like Antiqua English’s ampersand as it says “tea is being served” with a perfect British butler’s accent:

You wanna have an ampersand while your client/employer/editor insists on a vulgar ‘+’? Go with best of both worlds and Trump Mediaeval!

… while Diavlo’s & is a nice idea, but I don’t think it really works. Looks more like an alien diacritic to me:

[Member eli…]

Hoefler Text Italic's is interesting.

[Member Jam…]

There's nothing wrong with the ampersand in Rotis, unless winding back the clock and de-atrophicizing atrophied letterforms by restoring them to their form of origin can be considered a crime. Probably because they look fancy, a lot of typographers evidently prefer the more familiar atrophied ampersand form to its ancestor ligature.

Ampersand started out as a ligature of E and t, and was progressively twisted, flowed, redesigned into what I term an "atrophied" letterform.

Verdana's ampersand takes the same route as Rotis': a cursive capital E wedded to a t spells "Et", ancient Latin for "and".

Most of the fonts I have made contain the much older ligature form. One unreleased work has a selection of four, two of them using a lower case e, one of which is caps-height. Yes, of course it's easier to draw than the other kind of ampersand. But it's much more honest and less time-mottled.

j a m e s

[Member rya…]

I recently came across the ampersand in FF Olsen--w/o question, the ugliest example I've ever seen. Yuk!

[Member Jam…]

...what’s everyone’s favourite ampersand?

I don't really have a favourite ampersand.

I recently came across the ampersand in FF Olsen—w/o question, the ugliest example I’ve ever seen. Yuk!

Maybe you've just abreacting because you're seeing it for the first time? Olsen's ampersand is different, yes, but does that make it ugly?

Intolerance is an ugly thing too.

j a m e s

[Member Don…]

Okay, perhaps not ugly. But envision the discussion with the customer:

What's that.

An ampersand.

No it isn't.

Well, it is what that font thinks it is an ampersand.

Well, it's ugly.

No, it's just that you are intolerant.

Why you little ...

[Member Jam…]

Don, terms like "intolerance" I reserve for discussions at typophile, principally because of all people involved with type, designers and typographers can least afford to be intolerant. If a client objected to the ampersand in question on the grounds they think it looks ugly, that's their prerogative. They are entitled to their opinion as they are paying for consultation. I would not challenge or object to such a view. Only a fool would tell the client they are intolerant.

This isn't a discussion with a client. This is typophile.

I don't mind as long as somebody else is paying.

j a m e s

[Member eli…]

Here's the Hoefler Text Italic ampersand I mentioned:

I like that you can see the "et," yet the overall massing resembles the more familiar figure-8-/treble-clef-type ampersand.

[Member pat…]

I second Caslon Italic. My all time fave. I am not a fan of the "et"

Some more threads on the subject

http://www.typophile.com/node/3760

http://dev.typophile.com/node/16742

http://www.typophile.com/node/17015

http://www.typophile.com/node/18715

[Member Jan…]

American Typewriter alternate.

[Member JCS…]

Do the various forms have names?

BTW, I've recently taken to using a wide-nib fountain pen, and the ampersands that feel most natural to draw are similar to Minion Italic's or Palatino Italic's.

—Joel

[Member Nic…]

The end papers of Indie Fonts 3 show a great many ampersands, all from fonts featured in the book.
James Grieshaber was the book's designer.

[Member Jan…]

Poetica ambersands.

http://www.linotype.com/de/9384/poeticaampersands-schrift.html

[Member Lin…]

I'll second Monotype Corsiva -- I've used it a lot in very diverse places but it has never seemed out of place.

[Member Jam…]

Thanks for the link Jan. :^)

Mmm, Corsiva's is charming. Linda do you like the Cataneo or the Baskerville?

j a m e s

[Member lor…]

"what’s everyone’s favourite ampersand? Is it the most beautiful?"

Yes.

[Member Lin…]

ROFL! In fact, I like all of the ones you posted -- they each have their charms, don't they? ;-)

That being said, I think using such exciting and personable characters can sometimes be a crapshoot. Something's that has been discussed rather frequently here (and that I am obsessively adamant about in classes I teach) is knowing the "rules" before trying to successfully break 'em.

Quick example: the last newletter I used the Monotype Corsiva ampersand in was otherwise set overwhelmingly in ITC Tiepolo with Optima as subheads. When I switched over the template from PageMaker to InD, I turfed that ampersand, and had many complaints that it "didn't look 'right'."

Needless to say, it was promptly reinserted in the next edition. :-)

[Member Jam…]

A crapshoot it can be for sure :) I once used the Fell pica italic unit on a huge billboard, with a picture on the left, ampersand in the middle, brand name on the right, equals sign, and the word "bliss" at the end. A kind of word and image puzzle. The client loved it, but when my boss saw it he flipped, "Are you fugging nuts? What's that  t h i n g  in the middle supposed to be? Don't ever do that again!"

Ah well, I got a good laugh out of it. Told them, "In this business the only available rules are those of the gunfighter." In the sense that ads are so often hit or miss affairs. You just can't predict how people will react.

j a m e s

[Member wri…]

loremipsum, what is that 'W&Q' example?

Reminds me of one of the more memorable ampersands in corporate identity: the one on the Old Ogilvy&Mather (O&M) logo.

Talking of ampersands and corporate identity, a rather interesting example was the france telecom logo:

[Member Fro…]

[Member Uli…]

http://www.sanskritweb.org/letters/lig_et.pdf

[Member cut…]

Maybe not favorite ampersands, but at least I can take the blame for all of these.
Damn, I really need to diversify my styles.

[Member Qui…]

I like most of the ampersands of Auto. The last one doesn't look too good when it's on its own, but when it's accompanied by other characters, it is just fine. I especially like the ampersands of the Smallcaps and that of Auto 2 Italic.