Looking for the font of this Mars WRIGLEY confectionery

[terry]

Please help me with the font for "confectionery".

Thanks in advance

[Riccardo Sartori]

I’d say some version of DIN artificially rounded (possibly adding an outer stroke) to mimic the style of “WRIGLEY”. 

[Greg Yerbury]

I thought it could be din rounded but it didn't seem quite right... 

 

[Riccardo Sartori]

 

Just now, Greg Yerbury said:

it didn't seem quite right

DIN Round is, well, too round. There are so many versions of DIN, and so many ways to achieve a rounded effect, that it’s very unlikely to pinpoint the exact original typeface. 

[Ralf Herrmann]

Here are more/better samples:

[terry]

Do you know the font name?

[Riccardo Sartori]

Looking at the embedded fonts in PDFs like this one, it’s a custom font called “Marsfont”.

For an alternative with a similar treatment, but slightly different letter shapes, you could check Extreme Sans.

[Greg Yerbury]

Another alternative would be Chevin

[terry]

Thanks for the much needed help. It worked.