Lettering is a precise art and strictly subject to tradition. The ‘New Art ’ notion that you can make letters whatever shapes you like,is as foolish as the notion, if anyone has such a notion, that you can make houses any shapes you like. You can’t, unless you live all by yourself on a desert island.
Most people think typography is about fonts. Most designers think typography is about fonts. Typography is more than that, it’s expressing language through type. Placement, composition, typechoice.
