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Ralf Herrmann

Lettering is a precise art and strictly subject to tradition. The ‘New Art ’ notion that you can make letters whatever shapes you like,is as foolish as the notion, if anyone has such a notion, that you can make houses any shapes you like. You can’t, unless you live all by yourself on a desert island.


Stanley Morison





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    The better people communicate, the greater will be the need for better typography—expressive typography.

    Herb Lubalin  

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