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Ralf Herrmann

We are interpreters — not merely translators between sender and receiver. What we say and how we say it makes a difference. If we want to speak to people, we need to know their language. In order to design for understanding, we need to understand design.


Erik Spiekermann




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    The first word of the first line is the critical word of that particular body of text. Let it start flush, at least.

    William Addison Dwiggins  

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