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Ralf Herrmann

You can do a good ad without good typography, but you can't do a great ad without good typography.


Herb Lubalin





  • Random Quote

    If you remember the shape of your spoon at lunch, it has to be the wrong shape. The spoon and the letter are tools; one to take food from the bowl, the other to take information off the page ... When it is a good design, the reader has to feel comfortable because the letter is both banal and beautiful.

    Adrian Frutiger  

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