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  1. Riccardo Sartori

    Wake up & smell the fonts

    “Sarah Hyndman shares with us a story of type and invites us to consider our emotional response to the printed word. Each font/typeface has a personality that influences our interpretation of the words we read by evoking our emotions and setting the scene. We all understand this instinctively but it happens on a subconscious level. Sarah shows us that conscious awareness of the emotional life of fonts can be entertaining and ultimately give us more control over the decisions we make.”
Education typography videos. Check out our YouTube channel …
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