Berthold Promotional Video from the 80's

[Ryan Maelhorn]

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In German.

[Ryan Maelhorn]

Well worth the watch even if you can't speak the language. My favourite part was when the avante garde, quasi radical looking punk rock band get put in the magazine layout and get titled with Poppl Residenz.

[clauses]

Ha ha ha. That fashion shoot, gold.

[Florian Hardwig]

From 4′45″ on, Günter Gerhard Lange (1921–2008), then the artistic director at Berthold, is talking to Bernd Möllenstädt (1943–), who took over this position in 1990. At 6′25″, one can have a look-around in the Taufkirchen typedesign studio, with the many nameless women, working in Ikarus at dimly lit Tektronix screens.

This is the place where Dieter Hofrichter (Hoftype) started his career. In the freshly published interview that Dan Reynolds conducted for MyFonts, Hofrichter talks about this early stage of ‘computer-aided typedesign’.

German version | English version

[Ryan Maelhorn]

Were they creating fonts with AutoCad @ 8:05?

[Ryan Maelhorn]

For what purpose is the man looking through the "lens" at 7:03?

[Jens Kutilek]

Were they creating fonts with AutoCad @ 8:05?

No, that’s the Ikarus digitizing system.

For what purpose is the man looking through the "lens" at 7:03?

It’s a reducing glass, it has the opposite effect of a magnifying glass. He’s looking at the drawings through it so he can see them closer to their intended final size.

[Ryan Maelhorn]

Thank you Jens. Ahh Ikarus, putting a face to the name..