The most expensive font?

[aszszelp]

Which font is the most expensive right now heavily depends on the daily USD/EUR exchange rate in a volatile currency market... ;-)

Szabolcs

[Typedog]

@innovati

You are absolutely right about using what you have (Myriad family, or Futura or Univers ) there good fonts. However sometimes one becomes attached too a font so much that their willing to fork over cash for whatever the retailer is asking for them. I have bought a couple fonts that I love and use exclusively.

[innovati]

I guess in the context of person, the most expensive font is the one you buy that you get the least use out of.

[guest]

Benton sans family, one computer license, $3200

[Florian Hardwig]

Well, but that’s only $25 per style, isn’t it?

[Simon Robertson]

like someone mentioned earlier, if you hired a type designer to design you a font, then had a world-wide exclusive on it forever, that would cost a lot.

i wonder how much companies like 3 paid for their world-wide exclusive fonts? i;m guessing it's not cheap, but totally worth it for their branding. (plus miles did a fantastic job! i love verona!)

[Werfer]

@Simon - have you taken a look at this?

http://www.linotype.com/24-19724/corporatetypedownload.html

As far as I understand, these are just the companies who wish others (like design agencies) to be able to download their corporate fonts. I am quite sure companies like Linotype or Adobe have a huge "secret" list of companies they made fonts for. Guess we'll never know :-)

[Simon Robertson]

@Werfer - i hadn't seen that, interesting...

i once contacted a foundry to see how much a world-wide exclusive license would cost for my work for a custom family of fonts (Roman, Italic, Bold & Bold Italic in sans and serif) and the rough estimate was around $60k if it was all original. For a world-wide exclusive, i think this is quite reasonable.

in regard to 3, some info is here about it: http://www.newlyn.com/work/client/3

i find this kind of work really interesting, and i respect miles a lot.