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Long Text Sans Test -- Coming Soon! Help!!

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This topic was imported from the Typophile platform

I have the following fonts at my disposal:

Amira (regular)
Bliss (light)
Caspari
Finnegan (regular)
GillSans (book)
Kievit (book)
LeagacySans (book)
Leagto (light)
Legato (regular)
QuadraatSans (regular)
ScalaSans (regular)

I propose through voting to narrow this list down to 4 top candidates.

Then find four entertaining public domain stories, create four pdfs and distribute them to all. All are expected to PRINT OUT and read these pdfs (thus pdfs should be designed for 8.5 by 11 inches, 'letter,' format. After having read all four stories, or texts, one would report on which font they found the most comfortable to read.

I will need help for this. At least a willing type setter.

note: there are 2 legato weights because neither of them really look right to me, nonetheless none better were available. Legato light seems too light to me for a book weight, and Legato regular seems too dark.

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What's wrong here? Where to begin ...

A: There is neither a premise nor an indicated purpose.

B: As a research project/experiment, there are absolutely no controls.

C: There are built-in biases:
1) Any given physical format such as the 8½ x 11 that you arrogantly call 'letter size' biases against those that don't have access to that size. For most of the rest of the world, A4 is 'letter size'.
2) Each story in its own font? The content will have more of an impact than the font selection, and there may be a question of appropriateness of a given font to a given narrative.
3) Sampling bias: You're asking people to PRINT OUT this material? Only those willing and able to do so would therefore be counted; in other words, interested parties with time on their hands and a willingness to spend money on ink and paper.
4) Sample size. For any results to be meaningful, there would have to be an adequate sample size.

And more.

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This would only be very interesting, I'm afraid, in reference to a specific design of a specific text (on specific stock, in a specific format ...) — in other words, the kind of choices that typographers make every time they start a project: what font is best for this book? If you wanted to design a text setting with a few samples and ask people which made for more comfortable reading, I think you would get some responses — but that wouldn't be an experiment anymore, just an everyday design decision.

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This would only be very interesting, I'm afraid, in reference to a specific design of a specific text (on specific stock, in a specific format ...) — in other words, the kind of choices that typographers make every time they start a project: what font is best for this book?

Which is why I specified 8.5 x 11, common white paper.
The point size of the text is debatable. 13?

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Yes, but the readability of it depends on the relationship of the content of the text to the typeface, as well as the layout of the page. Does the text have a lot of capitals or numbers or italics or paragraph breaks? What is the subject matter? How wide is the column? What is the leading? And, since all the typefaces you've chosen are indeed serious, readable faces that could be used for substantial texts, the more important question becomes whether it's appropriate to the tone and content of whatever you're typesetting. What I'm trying to say is that I don't think tests of "readability" have much relevance or interest outside of a specific project. All these faces are readable enough that what is more likely to have an effect on the reader is their appropriateness — which depends on artistry and history, not science.

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How many works of fiction have you ever read in your life that were set 13pt on letter size paper? If the point of this test is to look at sans serif types in the context of long texts of the kind normally set in serif types, surely the first thing to control are all the other aspects of typography normally associated with such texts. That means either a smaller format akin to a book or a two-column layout akin to a magazine, and it definitely means a smaller type size than you suggest.

Why voting on a shortlist? That isn't even remotely scientific. If you want to limit the number of types considered, you need to come up with reasons for the selection that are meaningful to the exercise, e.g. types with particular different characteristics.

With regard to the problem of the text itself influencing readability, this may be a real issue given your proposed text selection method. If using different texts, one wants to be able to ensure similar levels of syntactical complexity, vocabulary, etc., which is difficult unless one has a source for rated texts. Picking random 'entertaining public domain stories' won't provide good controls. Here's a better idea, I think: pick a single story of reasonable length and use a different font on each page. Produce a set of numbered PDFs with different fonts used on different pages, and ask participants to pick one at random (or assign them one at random) and record which they read. The idea here is that you avoid e.g. the same font always being used for the most exciting and riveting part of the story.

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@Ryan Maelhorn:
Or perhaps a more elegant way to do it, would be to simply use only Sherlock Holmes short stories?

There's hundreds of them available in the public domain, right?

At least until recently, they were only public domain in the U.S., but still protected by copyright in most of the rest of the world.

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A4 is really pretty close to Letter. We could probably just set one version for both. You know make sure the "text body" (not up on my book setting terminology) is the same size on both A4 and Letter. So there would have to be slightly different margins. This would save us from having to re set the type for both versions.

Also, no one has anything to say about my original contenders? Anyone agree, disagree? Any other suggestions to try? I was thinking about Univers, but decided most of the other typefaces listed have a sort of 'flare' quality to them. (think albertus). I'd love to try one of Hubert Jocham's fonts, like Bent, Spring Sans, or TeleVoice; but I don't own them.

Meanwhile I'm trying to find good texts.

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