Jump to content
Check out our exclusive articles, videos and font downloads on Patreon!

Identification of Logo Type for Shasta Imitation Black Cherry Soda Can

Recommended Posts


I'm looking for identification of the typeface used in the "SHASTA" logo on the attached image of Shasta Imitation Black Cherry Soda. I would estimate this to be from the 1930s or 1940s, but I can't say for sure.

Shasta Imitation Black Cherry Soda.jpg

Link to comment
Kevin Thompson

Sorry, but the logo itself and "It HASTA be SHASTA!" is lettering, not a typeface.


The only typeface on the can is the white type on red, which is Futura Bold/Futura Condensed Bold.

Link to comment

What is it about "SHASTA" that gives it away as lettering, not type?

Link to comment
Kevin Thompson
8 minutes ago, libcrypt said:

What is it about "SHASTA" that gives it away as lettering, not type?

No match to a metal typeface of that era.

Logotypes and display lettering of that era were almost always hand drawn / lettered, not typeset. Phototypesetting didn't enter the picture until the 1950s, but even then hand lettering persisted long into the photo and digital typesetting age.

  • Like 2
Link to comment

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

Our partners

Discover the fonts from the Germany foundry FDI Type. A brand of Schriftkontor Ralf Herrmann.
Discover the Best Deals for Freelance Designers.
Font Licensing Made Easy.
The largest selection of professional fonts for any project. Over 130,000 available fonts, and counting.
Learn to master OpenType in InDesign.
  • Create New...

🍪 Important Information:

This website uses functional cookies.