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Looking for the smaller font used in Always Better Care logo

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Shawna

I'm looking for the non-italic font at the top and bottom of the logo. Customer sent me the company logo but only had a jpeg version. They have no other logo files or know who created the logo, so have asked me to recreate it. The only source for the logo is their facebook page https://www.facebook.com/p/Always-Better-Care-of-Oklahoma-100071523516160/

I believe the company has only been in business for the past two to three years. I've put the font through several font finders, but I haven't had any luck finding the exact one.  The closest I've gotten is Abril Text Semibold with some manipulation, but the R is not quite right. Any help would be greatly appreciated.

ABC LOGO.jpg

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Bjørn Edvard Torbo

I think Superclarendon would make for a very nice upgrade here. I would move it so that the H in HOME becomes nicely tucked beneath the s in Always, making the phrase close to centered. Please also fix the space after the G in CARING so that it matches the space before the first D in DEDICATED while you're at it. The curve should also match the curve in the logo element (arm) beneath it.

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Shawna

Thank you for your suggestions.  I plan to clean it up as much as possible, but they don't want to go with a different font because this font has been used on a lot of their materials.  Just no one knows what it is because the person who originally made everything has moved on somewhere else.

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Bjørn Edvard Torbo

No problem. Let's hope that someone can help you identifying it.

In the event that you don't figure out which font it is however, it makes little to no sense to hold on for dear life to a font they don't even know the name of. Building brand consistency over time will likely involve using typography in a way that makes for a recognizable, lasting impression. I have trouble seeing how to accomplish that if they don't know what their brand font is. Change is often painful, but life starts at the end of your comfort zone. If they decide to step up their game a little, be sure to pick a typeface with at least the four basic cuts (regular, italic, bold and bold italic). Idea shopping at Google Fonts: https://fonts.google.com/?preview.text=HOME HEALTH CARE&stroke=Serif

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Shawna

If I change it, I will go with Abril since it's most like it so far and has several style options. We're in rural Oklahoma where people are pretty set in their ways. I've been informed in no uncertain terms can I change the logo. So, I'm just trying to stick with what they want.

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Shawna

Well, after posting this, I finally found the font.  It occurred to me that sometimes when designing we use fonts that are found near each other in the font list.  This font is Garfield Fade Regular stretched to about 120%.

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