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Need help identifying this sweet c.1950 sans

Go to solution Solved by Kevin Thompson,

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Posted

Tough one, I fear. Looking to conclusively identify the attached sans. Seen it used in *tons* of mid-century advertising – some notable features include:

  • two-story a
  • straight-sided M
  • one-stroke 1
  • no-tail t
  • angle-cut C

Has some similarities to Metro, Futura, Spartan, Universe, Intervogue, Kabel, Twentieth Century, etc. — but they're not exact matches. I'd love help identifying the real foundry typeface (even if not digitized) and of course a very close modern digitization if one exists.

 

Thanks in advance, hive mind!

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