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A collection of automobile logos / Photos by Jesse Chehak

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Thanks. When I look at a collection of these together, I'm struck by the similarity to letterpress type: The designers had to create something that could be fabricated out of metal.
I'm partial to the logos from the 60s (Swinger, Electra 225, Impala), partly because they are more obviously drawn by hand--and a very talented hand, too. But I also like the exuberance of US automotive design before the oil embargo of the 1970s. Everything that came out of Detroit in the 60s shouted big, fast, and sexy.

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