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  • How The 2016 Olympic Logo and Font were Created

    Riccardo Sartori

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    “Our prompt was that the font had to be an exact replica of the letters in the logo,” says Maag, who knew it would be a challenge due to its reverse creative process. “Usually you make the font and then do the logo,” he notes. Dalton Maag had 3 letters and 4 figures to use as a roadmap.

    99u.com


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