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How The 2016 Olympic Logo and Font were Created
Suggested By Riccardo Sartori
“Our prompt was that the font had to be an exact replica of the letters in the logo,” says Maag, who knew it would be a challenge due to its reverse creative process. “Usually you make the font and then do the logo,” he notes. Dalton Maag had 3 letters and 4 figures to use as a roadmap.
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