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Popular newspaper fonts?

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I'm interested in font trends among major newspapers, but I'm terrible at identifying fonts.

Now that most newspapers have been redesigned to accommodate the narrower paper that they are printed on, what are the most common fonts used for regular headlines as well as regular article text? Are most using a condensed typeface now for regular article text so they can print more on narrower paper?

I saw Ascender Corp recently released a study about this, but the study does not break them down as to which typfaces are most popular for headlines and which ones are most popular for regular article text.

USA Today uses Gulliver for both headlines and article text, right? What about the LA Times? What does the Washington Post use?

If you have any insight as to what the most popular typefaces are now for major newspapers, particularly headlines and article text, please share.

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The Ascender thing is the only recent formal study I've noted. There was one by Poynter a few years ago but I suspect that's already become outdated.

Something else you could try is reading up on books and articles about the topic (like Berry's recent "Contemporary Newspaper Design") and form your own ideas (if not tabulate numbers). And then tell us what they are. :-)

hhp

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  • 3 weeks later...

I've often been asked as a prop designer to recreate actual newspaper pages with fictional stories added, so I've had to study newspaper typography quite a bit. Most of the major newspapers I've had to work with have their own customized set of fonts which are made exclusively for in-house use. Typesetters at the Washington Post were very kind to give me access to a set of their in-house fonts for one prop job. They have their own version of Bodoni which they call Postoni. They have Postroman, which looks very like a Cheltenham. They also use Franklin Gothic, Poynter Gothic, Filosofia, Weidemann, Giza, and Didot, plus Helvetica and their own logo font.

 
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  • 2 years later...

I know my local paper The Oregonian uses three main fonts:
Expressway (Interstate), Minion, and Utopia.
Expressway Condensed Bold for headings. Bold for captions. Medium or Light for some body text.
Minion for other headings, sub-headings, and bylines.
And Utopia for almost all other body text.

If I recall, I've seen other papers use similar fonts, but I can't name them off the top of my head.

I hope this helps.

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A really well-designed paper I worked for used Madison for years and it's a gorgeous headline font for display at 100% and it was used for straight headlines at 73% width. I couldn't tell it wasn't a condensed face.

It's a completely different look, but I designed a Spanish-language newspaper with Stymie and it worked great. Latin American newspapers are very bold and punchy and readers responded very positively to a strong, bold slab serif font.

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