Member Si_… Posted March 14, 2006 Share Posted March 14, 2006 This topic was imported from the Typophile platform Cooper Black is out - http://www.coopertires.com/us/en/default_US.asp :-( Link to comment
Member Mau… Posted March 14, 2006 Share Posted March 14, 2006 "Don't give up a thing," indeed. Link to comment
Member dez… Posted March 14, 2006 Share Posted March 14, 2006 Ahh, good old Cooper Black :-) The new thing now looks like a pharmacudical firm instead of tires. ChrisL Link to comment
Member Mis… Posted March 14, 2006 Share Posted March 14, 2006 It was bound to happen. Heaven forbid we have logos that have any sort of sense of history. If it doesn't smack of now it isn't relevent. Right! Link to comment
Member dez… Posted March 14, 2006 Share Posted March 14, 2006 It doesn't smack of Tires either though. ChrisL Link to comment
Member Mis… Posted March 14, 2006 Share Posted March 14, 2006 :^D Ah but it smacks of SPEED and INDY 500. ehehe. Link to comment
Member Si_… Posted March 14, 2006 Author Share Posted March 14, 2006 Reminds me of some of the Gillette branding... http://www.gillettem3power.com/us/home_f.asp "The best a man can get!" Link to comment
Member dez… Posted March 14, 2006 Share Posted March 14, 2006 Si, Yup, just what I want, a "Nitro" powered razor! Then I will get a real BANG out of shaving :-) ChrisL Link to comment
Member Ste… Posted March 14, 2006 Share Posted March 14, 2006 Oh my. A swoosh. Was that committee asleep since 1999? Link to comment
Member Nic… Posted March 14, 2006 Share Posted March 14, 2006 It's interesting to see techno fonts used more and more int the mainstream. This Cooper stuff seems to vibe on Fast & Furious movies, homicidal X-box games like TOCA race driver -- Bold extended font like Porsche logo, Pirelli from way back, more recently a standard on chrome auto badges. Link to comment
Member Eri… Posted March 14, 2006 Share Posted March 14, 2006 I just sent them a nasty note. Link to comment
Member pau… Posted March 14, 2006 Share Posted March 14, 2006 along with your avatar, i hope. that should really scare 'em! >^P Link to comment
Member dav… Posted March 14, 2006 Share Posted March 14, 2006 Feeling a bit stupid asking this, but was Cooper Black created specifically for Cooper Tires? Link to comment
Member fre… Posted March 15, 2006 Share Posted March 15, 2006 I don't think Oswald Cooper had that specific company in mind, no. ƒ Link to comment
Member dav… Posted March 15, 2006 Share Posted March 15, 2006 Just a coincidence then. Thanks Link to comment
Member Si_… Posted March 15, 2006 Author Share Posted March 15, 2006 There are a handful of documented cases where designers, for fun or through laziness have picked fonts to match the project based on font names. Eg a restaurant called Mistral, or for a movie eg. http://www.cnn.com/SPECIALS/2002/grammys/interactive/bios/album/oh.broth... http://www.myfonts.com/fonts/emigre/brothers/ Link to comment
Member cer… Posted March 16, 2006 Share Posted March 16, 2006 The logo and site make Cooper look like a local purveyor of "IT Service Solutions." Link to comment
Member Jem… Posted March 16, 2006 Share Posted March 16, 2006 I don't know if I would call the old Cooper Tires logo a "Classic"? Link to comment
Member Si_… Posted March 18, 2006 Author Share Posted March 18, 2006 Well maybe not a classic but the best of the genre... http://blog.fawny.org/2006/03/17/autologo/ Link to comment
Member dez… Posted March 18, 2006 Share Posted March 18, 2006 I kinda' like Pirelli. ChrisL Link to comment
Member che… Posted March 18, 2006 Share Posted March 18, 2006 The new Cooper logo kinda reminds me of Rollerblade's. Link to comment
Member jse… Posted March 21, 2006 Share Posted March 21, 2006 This was posted an another forum a couple of weeks ago. the new logo conveys nothing to me. It doesn't really say tires, or much of anything for tat matter. If their site is a reflection of their taste in design, the logo is rather fitting; ill but fitting. Maybe it's just me but I find a number of new logo's for large companies fall far short of good identities. Link to comment
Member qua… Posted November 14, 2012 Share Posted November 14, 2012 @jselig:the new logo conveys nothing to me. The old logo said that tires were fat (Cooper Black) and that they protect your safety (the knight's helmet). The new logo says that their tires help you go fast (the italic letters) - and the spiral logo of elliptical shape reinforces that. Link to comment
Member tim… Posted November 14, 2012 Share Posted November 14, 2012 You revive a 6 year old thread for that pearl? Tim Link to comment
Member Ste… Posted November 15, 2012 Share Posted November 15, 2012 Tim - why not? I am all for reviving old threads with new ideas. Link to comment
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