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Robert Bringhurst said in his book "The Elements of typographic style" that for a balanced page, the weight of the typeface should decrease slightly not increase, as the size of the text increases. Then why it is that wherever I see, headings and subheadings are bolder than the body text? If the headings are larger than the body text, why don't most people use a thinner typeface for headings? Design principles state that there should be a hierarchy in a good design. Hierarchy can be achieved by using the bold typeface when they are of the same size, so that the eyes are attracted towards the bold text first. Why is then using bold typeface for headings considered bad?