Hooksmith Press

Hooksmith Press is a small letterpress print shop run by Russell Frost. It is based in East London. Presses include an Adana 8×5 platen and several proofing presses including a Farley, Stephenson Blake, Vandercook14 and a Vandercook SP15.

The name hooksmith alludes to a time of specialised artisans and guilded craftsmen. It  plays on the most common European surname in New Zealand, coupled with the Maori myth where Maui pulls up the North Island with a fish hook.