In the early 1970s, the Swiss packaging company Bobst S.A. began to wonder whether it would be ready for the future with only one product type. The Lausanne-based company, already far advanced in terms of packaging manufacturing technology, decided to launch phototypesetting machines.
Thanks to the participation of some of the best font designers in the country, e.g. Team 77, different font families were developed for the new technique.
The history of Bobst Graphic – a pioneering feat in the development of the phototypesetting at the time – has never been included in the rich history of Swiss graphic and font design.